Here's a video outlining the production process behind our movie marketing campaign project.
(https://drive.google.com/drive/folders/1M_OzILHkoUszfm5CZLR0yNxBEm1jj6Vy)Wednesday, December 18, 2024
Monday, December 9, 2024
Music Marketing - Research & Planning
Our class was assigned with a 'music marketing' assignment, in which we were tasked with marketing and distributing an up and coming band (hypothetically, of course).
Our first step was researching famous bands / labels and their strategies used in building / spreading their brand - I specifically analyzed the band TOOL. Tool, an experimental rock band known for their unique sound, has built a dedicated fanbase. TOOL's branding hopes to captivate their audience with primarily their music rather than the showmanship and personalities of the individual band members.
After researching bands, our group began outlining our approach to the project. To tackle the assignment more effectively, we divided the work into four. I was tasked with developing the marketing and distribution campaign, particularly in online and physical distributing. Our band, titled Resistance, intends to target a younger audience using short-term content on social media; this includes YouTube Shorts, TikTok, and Instagram Reels.
In the coming week, our team plans to record a music video (of which we already storyboarded) that helps establish our brand as we build our audience.
Subscribe to:
Posts (Atom)
CCR Question #1 Research
Another major section of the portfolio component is the Creative Critical Reflection, or CCR. As the name implies, the CCR is an opportunit...

-
Our class was instructed to create a "one word film," in which we would create a 60-90 second film conveying an emotion desc...
-
My name is Sergio, and I am a student attending Cypress Bay High School. I'm creating this blog to document my process and progress reg...
-
Our class was assigned a "Sound project," in which we were tasked to create a 1-2 minute long soundscape without any sort of visu...