Alright, time for question 2 of the CCR:
"How does your product engage with audiences and how would it be distributed as a real media text?"
This question boils down to two parts: a discussion of target audiences and the steps I would take towards reaching that audience via distribution. My film caters to its target audience primarily through representation and relatability. I intend to engage with a younger audience, roughly the same age as the film's protagonist, a late teenager. Ryan (the protagonist), despite his rare condition, undergoes the same hardships as any other teen; he deals with feelings of isolation, and has to balance class alongside his extracurriculars. As a teenager myself, I think Ryan's character can be highly relatable with people my age.
As for distribution, I began researching ways to share my content without the budget and level of expertise as a major company. One viable distribution practice would be through independent theatres, which screen films from smaller filmmakers. While this would be effective for more dedicated movie buffs, it doesn't necessarily focus on my target audience. Uploading on YouTube, however, might appeal to young adults. While the age demographics on YouTube are somewhat equal, 25-34 year-olds are the most prevalent users (Dunn, 2024). YouTube would be an easy and cost-effective way to share my product.
That's all for now, tune into the CCR posts in a week or so!
References
Dunn, N. (2024). 32 YouTube Statistics 2025: Key Insights & Trends You Need To Know. Top 32 YouTube Insights and Statistics of 2025 That You Should Know About. https://www.charleagency.com/articles/youtube-statistics/
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